Invest in Bollywood

Introduction

The Indian government accorded industry status to the film entertainment business in 2001. Indian film entertainment companies are now listed on Indian and International stock markets and have attracted significant private equity and venture capital from across the world. India's leading corporate houses like Reliance, Tata, Birla and Mahindra have also entered this sector. Reputable banks and financial institutions now provide funding and insurance services to the industry.

This industry is one of the fastest growing in the world having doubled its size in the last 4 years. In 2007 alone, it grew by 20% reaching an estimated size of INR 51,000 Crores. This transformation has contributed to the film industry segments rapid growth from approxRs 600 crores in 1999 to 9600 crores in 2007, an increase of 15 times in just 9 years.

Bollywood - A Unique Investment Opportunity

  • The world's largest and fastest growing film entertainment industry with 1100 films released and 3.5 billion tickets sold.
  • Bollywood has doubled in size in the last 4 years and is projected to double again by 2012. Source: PwC 2008 Report
  • Multiplex and Digital Screens projected to grow 5 fold from 2350 currently to over 10,000 by 2012, coupled with higher ticket prices will lead to greater revenue growth.
  • India has the most favorable demographics to support a growing entertainment industry with over 60% of the population under 35 years.
  • Risk minimization due to growth of multiple revenue streams, pre-selling of film rights delivers profits even before the release of the film.
  • A growing global market for the industry that is now reaching over 70 countries worldwide
  • Low correlation with traditional financial markets and asset classes, thereby providing investment diversification. Expenditure on entertainment relatively unaffected during times of recession.
  • Transparency and corporatization in entertainment companies resulting in attractive valuations.
  • Preferred destination for global and Indian corporates with over US$ 500 million FDI in the last 12 months.
  • An opportunity to invest in an industry where almost 70% of the most successful companies in the sector are still privately held.

About the Brandish Bollywood Investments

Brandish Bollywood investments is an initiative by Brandish Media & Entertainment to drive investments into Bollywood projects in various stages of announcement, production or completion. Brandish will promote Investments in Bollywood projects produced, marketed & managed by Brandish as well as specially selected external projects. The Bollywood investments will seek to deliver superior returns by providing it's investors with unique access to the fastest growing entertainment economy in the world.

Investment Strategy

To deliver superior investment returns by selecting Bollywood projects which have been analyzed extensively for their performance delivering capability through parameters like script, star cast, project cost, completion schedule, production values, unique selling perspective, music, risk & revenue potential.

To produce Bollywood products that

  • Have a strong USP to drive their performance at the box office
  • Meticulous planning & creative management to produce a superior product
  • Tight control of time, production & marketing costs maintained
  • Have a strong pipeline of products/projects signed
  • Enhance ROI through brand & media alliances for promotion
  • Leverage key talent and vendor relationships

The Investment Mechanics

The structure for investment into Bollywood projects is as follows:

  1. Investors can invest in part or full value of the total cost of a Bollywood project being promoted by us. Thus becoming the owner/ co-owner for all intellectual property for the said project. Brandish would hold a 15% stake in all projects being promoted by it.
  2. Brandish will assist in monitoring the production, completion, sale of rights, marketing & release of the Bollywood projects being promoted.
Services
  • Corporate Video Films
  • Internet Virals
  • TV Content
  • Mobile Video Content
  • Live Event Coverage
  • Internet Advertisements
  • TV Commercials
  • Promos
  • Video Content Syndication
  • Youtube Video Content
  • Bollywood News & Features
  • Bollywood Investments
  • Event Management
  • Audio Visual Content